Flamengo signs deal with Wap, new uniform partner

Clube de Regatas do Flamengo officially announces WAP, a national leader in consumer goods technology, as the new sponsor of its men's professional football team and under-20 team. The brand will be featured on the front of the shorts of the Flamengo uniform, as well as on training and warm-up uniforms, interview backdrops, the team bus, signage at training centers, and at the Gávea headquarters. The contract will be valid for two years.

WAP will be present in promotional campaigns, special content with athletes, and activities on Flamengo's official channels, including broadcasts on Flamengo TV.

Among the planned activations are experiences for fans at games in the Maracanã stadium, participation in the Fla-Prêmios platform, and actions that bring the club, brand, and fans even closer together.

Marcos Sena, Flamengo's commercial director, celebrates the arrival of the new partner: “WAP joins Flamengo in a movement of mutual strengthening. We are betting on strategic partnerships that enhance the relationship with our millions of fans and contribute to the club's sustainable growth in various environments. This union will certainly bring significant results on and off the field.”

The agreement reaffirms Flamengo's commitment to offering innovative experiences to its fans and reinforces its leading position in Brazilian football.

“Being alongside Flamengo, the club with the greatest visibility and engagement in Latin America, is an important and strategic step for WAP. This partnership reinforces our commitment to being ever closer to Brazilians and their passions,” highlights Paulo Sanford, CEO of WAP.

About WAP

Founded in Germany and present in the Brazilian market since the 1970s, WAP is a national leader in consumer goods technology. With approximately 450 products in its portfolio, it has three factories in Brazil, 100% Brazilian capital, and is a Top of Mind brand, certified with the RA 1000 Seal from Reclame Aqui, the Data Driven Seal, and Great Place to Work. Always innovating, it bets on continuous growth through technology, data, and analysis of consumer behavior to fulfill its purpose: to develop complete solutions that bring more practicality, care, well-being, and ease to the daily lives of its customers.