Flamengo partners with Hapvida and Solutions to launch benefits for fans across Brazil

Rio de Janeiro, July 31 of 2025 – Hapvida, the largest integrated healthcare and dental company in Latin America, and Solutions, a leading health plan administrator in Brazil, are the new sponsors of Clube de Regatas do Flamengo. The Hapvida brand debuts on the men's soccer team's uniforms, offering supplemental healthcare benefits to fans across Brazil.

The first game with the brand on the shirt will be this Thursday (31), in the Copa do Brasil match against Atlético Mineiro, at Maracanã. The company's logo will be on the upper back of the game, training and warm-up uniforms of the professional team and the men's U-20 team. The brand will also be present on backdrops, field signs at the CT, the official bus and other visibility assets. The contract with the club is for three years.

With over 45 million fans nationwide, Flamengo is among the most valuable brands in Brazilian football. For Hapvida, the partnership represents a new strategic step in its mission to democratize access to healthcare. "This collaboration reinforces our commitment to people's lives. We combine healthcare with the passion that moves millions of people. Being alongside Flamengo, the club with the largest fan base in Brazil, brings us even closer to Brazilians. We combine the national passion for football with our mission to offer quality, accessible healthcare throughout the country," says Jorge Pinheiro, president of Hapvida.

Solutions, a benefits administrator that connects brokers, providers, and clients, also praises the partnership with the red-and-black club. "This project reinforces our commitment to enabling access to quality healthcare. By uniting the giant of the football field with the largest health plan provider in Latin America, we take a major step in consolidating our brand nationwide. We are proud to be part of this historic moment, which brings health even closer to the lives of Brazilians," says Marcelo Cravo, CEO of Solutions.

Flamengo celebrates the arrival of its new partners. "Hapvida and Solutions are joining the club in a purpose that goes beyond sports. It's always very positive to have strong brands that want to build something significant," says Luiz Eduardo Baptista, known as Bap, president of Flamengo.

Benefits for fans and the public

In addition to brand visibility, the partnership offers direct benefits to consumers, with products and health plans at special prices. "The partnership between Hapvida, Solutions, and Flamengo represents much more than a union of brands. Our "Our goal is to be present in the lives of fans inside and outside the stadium, offering access to quality healthcare, prevention, and ongoing support. Caring for the Red-Black Nation is, for us, an extension of our purpose of positively transforming healthcare in Brazil," says Jorge Pinheiro.

"We are joining forces with Hapvida, the sales team, and our partners to make this process possible as quickly as possible. We understand the market's expectations and are working quickly and strategically to deliver this new product as quickly as possible," says Marcelo Cravo.

Hapvida Invests in Rio de Janeiro

The partnership with Flamengo coincides with Hapvida's expansion in Rio de Janeiro. Approximately R$380 million in investments are planned by the end of 2026, including the construction of a high-complexity hospital, three emergency rooms, clinics, and the complete renovation of another unit. This initiative is part of the company's master plan, which includes R$2 billion to expand its network throughout Brazil.