The Biggest Fanbase in the World: adidas and Flamengo launch home kit, the first of the 2026 season

Rio de Janeiro, January 16, 2026:  This Friday, the 16th, Flamengo and adidas will present the uniform for the 2026 season. In a campaign celebrating the national and global presence of the Flamengo fanbase, the largest in the world, the jersey arrives to represent the more than 45 million* passionate fans who make up the Nation. And to affirm this hegemony, a platform arrives along with the jersey for fans to paint the planet red and black and reveal to the world the true dimension of Flamengo. 

The new home shirt maintains the traditional red and black style with horizontal stripes. The sleeves and the buttonless polo collar are black, creating a contrast with the red of the three adidas stripes, which appear thicker on the shoulders, a reference to the classic shirts of the 1980s, known for their wide stripes. In the match version, the crest and the adidas logo gain a visual effect, revealing small vultures as the shirt moves, an exclusive detail of the jersey. The kit is completed by white shorts and red and black socks.

Flamengo's first uniform is available in both the Fan and Authentic versions, which feature the same technology used by the athletes on the field, as well as a children's option. The model can be found from January 16th on the adidas Brazil website, in official Flamengo stores, and on the club's official e-commerce site, starting at R$ 449,99 (adult model). The fan-jersey model will arrive in stores from February 27th. 

Platform launched for fans to show the size of their nation.

In launching the first uniform of the season, Flamengo and adidas celebrate the strength of the Flamengo fanbase, which represents 22% of the Brazilian population, more than 45* million people. Statistically, one in five Brazilians supports the club. Based on this theme, the campaign for the new jersey highlights the reach of the Nation, present in Rio de Janeiro, Salvador, Porto Alegre, and countless other locations in Brazil and around the world, such as Japan and the United States. The launch video translates this global connection by showing striker Pedro interacting with passionate fans spread across different regions.

 And fans can get involved to demonstrate the strength of the Flamengo fanbase around the globe. To register your passion for Mengão wherever you are, it's simple: access the platform https://amaiordomundo.flamengo.com.br/ and check in. By registering your location in a selfie wearing the Sacred Mantle (Flamengo's jersey), fans will populate the World Map and help Flamengo show its presence in the world. Within the platform, benefits such as exclusive stickers and wallpapers will be available when fans reach the proposed goals. 

*Based on the average projection of the main research institutes in Brazil (Datafolha, IPEC and AtlasIntel) applied to the population estimated by IBGE.

About adidas: 

Adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach, Germany, the company employs over 62.000 people worldwide and reported revenue of €23,7 billion in 2024.