Ademicon expands its presence in football and announces sponsorship of Flamengo

Ademicon, the largest independent consortium administrator in Brazil in active credits, takes another strategic step in its expansion and brand strengthening process in the sports universe by announcing its sponsorship of Clube de Regatas do Flamengo. With the partnership, the brand will be featured on the shirt in the 'lower front bar' position, an unprecedented property for the team, starting this Sunday (05) in the game at Maracanã.

The sponsorship of Flamengo, recognized as the club with the most official titles this century and boasting the largest fan base in the world (approximately 45 million Flamengo supporters), is part of the company's marketing strategy, which in recent years has introduced the consortium to Brazilians through partnerships with football clubs. Ademicon's connection to sports also reinforces the brand's values ​​and the characteristics of the sport, such as planning, discipline, team spirit, and achievements. 

"The sponsorship brings us great visibility and, above all, a connection with Flamengo's fans. By uniting the strength of Ademicon and the consortium with the Nation, we want to show that, with planning, it is possible to achieve dreams and victories in football and in life," says Tatiana Schuchovsky Reichmann, CEO of Ademicon.

In addition to the brand's presence on the uniforms of the men's team and the coaching staff, the agreement includes a series of benefits, such as placements on the Maracanã stadium's video screen, activations on game days, logo placement on interview backdrops, promotion on the club's official social media channels, and media coverage on Flamengo TV broadcasts. The partnership also includes the licensing of the Flamengo brand for the creation of the club's consortium, which will be exclusively managed by Ademicon.

With this announcement, the company expands its portfolio of sports sponsorships and reinforces sport as an important platform for connecting with the public, positioning the consortium as a versatile and planned alternative for those who wish to pursue different life projects.

“The partnership with Ademicon is born with a focus not only on exposure, but on generating value and new business from our fan base. The construction of integrated deliverables shows how Flamengo has evolved in the management of its commercial assets,” highlighted Marcos Senna, Commercial Director of Flamengo. 

About Ademicon 

Ademicon has been operating for 35 years and is the largest independent consortium administrator in Brazil in terms of active credits. The company understands consortia as a financial planning tool and also an investment, enabling the acquisition of goods and services focused on generating new business, building wealth, and realizing clients' life projects. Through Ademicon Consórcio e Investimento, the company sells consortia in the segments of real estate, vehicles (light and heavy), services, and other movable goods. The company, which operates nationwide and has two investment funds in its shareholding structure, currently has 300 business units distributed across 24 states and the Federal District, in addition to stores in Miami and Orlando.