Orthopride Becomes Official Partner of Flamengo Olympic Sports, Providing Specialist Dental Care

Orthopride, one of Brazil's leading orthodontic networks, has expanded its sports sponsorship portfolio by becoming the official dental care provider for Flamengo Olympic Sports. The partnership positions the company alongside one of Brazil's most prominent Olympic institutions in a strategy that extends beyond brand visibility. "Sport has been in our DNA for many years, but this initiative is groundbreaking for us because it connects health, performance, partnerships and business growth," said Alexandre Soares, CEO and Founder of Orthopride, who already sponsors three-time world surfing champion Gabriel Medina, big wave surfers Lucas Chumbo and Lucas Fink, and Porsche Cup Brasil driver and actor Caio Castro. According to Gustavo Codeceira (CRO-RJ 35283), dentist and technical coordinator at Orthopride, the company will assume dental care responsibility for the club's elite athletes across multiple sports disciplines. "We will leverage 17 years of accumulated expertise to contribute to the health and performance of young athletes representing Brazil in domestic and international competitions. Our work will include specialized Sports Dentistry services, including sleep quality assessments, custom-fitted Type III mouth guards, salivary analysis, and tailored preventative and clinical treatments," he explained. Beyond elite athletes, the partnership extends to Flamengo's supporter base, creating a new engagement channel with the Rubro-Negro fanbase. Among planned activations are email campaigns featuring Orthopride updates and exclusive content. Additionally, Orthopride will feature its branding on the women's under-20 football team's kit. The partnership connects Orthopride with some of Brazil's most decorated Olympians, including Rebeca Andrade, the country's most decorated female Olympic medalist in artistic gymnastics. "Sport transforms lives, inspires people and carries values that define our culture. Being part of this environment lets us build genuine connections with a highly engaged audience and opens countless possibilities," said Victória Farizel, Marketing Manager. About Orthopride Founded in 2009, Orthopride is a franchise network specializing in orthodontics and cosmetic dentistry, recognized for standardized processes, cutting-edge technology and continuous team training to ensure quality and accessible patient care. Operating across 13 states with over 200 units, the brand has improved the lives of more than 1 million patients nationwide. As one of Brazil's fastest-growing networks, Orthopride distinguishes itself through a solid and highly profitable business model, reflected in franchisee confidence. Approximately 70% of partners invest in multiple units. In recent years, Orthopride has positioned sport as a key territory for brand consolidation and expansion, through partnerships with major names including three-time world champion Gabriel Medina, big wave surfers Lucas Chumbo and Lucas Fink, Porsche Cup Brasil driver Caio Castro, and now with Flamengo Olympic Sports. The company is also official sponsor of Starling Cast, a podcast for musicians and instrumentalists hosted by Mateus Starling, guitarist, music educator and entrepreneur.