Flamengo and ABC da Construção celebrate renewal of partnership

Clube de Regatas do Flamengo proudly announces the renewal of its partnership with ABC da Construção, the largest finishing company in the country. This marks five consecutive seasons of collaboration that transcends football, reinforcing values ​​such as innovation, leadership, and sustainable growth.

With this renewal, Flamengo and ABC reaffirm their commitment to Brazilians' passion for sport and continue to feature their brand on the uniform of the country's most popular club. This initiative extends to men's, women's, and U-20 soccer teams, as well as the basketball team. In a collaboration that reflects the synergy and relevance of both institutions, the construtech company holds a prominent position in the market, with over 600 customers served by 2024. 

Flamengo also enthusiastically celebrates the continued partnership. Marcos Senna, the club's Marketing Director, emphasizes: "Having ABC da Construção with us for another season demonstrates that we've achieved significant results. We're delighted with this long-lasting partnership with a brand that understands and leverages the strength of the Red-Black Nation, shares our values ​​of aggressive growth, and takes a strong responsibility in its relationship with its fans."

According to Tiago Mendonça, CEO of ABC da Construção, the renewal with Flamengo symbolizes the continuation of a successful project for both the club and the company.

"The renewal of this partnership goes beyond brand exposure. The club aligns with our technological focus, boasts the largest digital reach today, and allows us to invest in sports as a tool for engagement, inclusion, and expansion of our operations. We have further strengthened this potential with the Fla Day project, a series of themed events at ABC guide shops, which allows us to strengthen relationships with fans and customers, including in cities outside major urban centers. Investing in football and implementing far-reaching initiatives brings a sense of belonging to franchisees, who gain extensive experience as sponsors of a club with international recognition."

Fla Day aims to provide exclusive experiences for fans and customers, such as official jersey raffles, trophy displays, and giveaways. For franchisees, it strengthens relationships, demonstrates brand strength, and highlights local activation strategies. In total, ABC has 400 guide shops in 10 states.

In 2024, ABC da Construção achieved remarkable feats: it opened more than 100 stores, consolidating its presence in new markets, and reinforcing its position as a major construction tech company in the country, investing in technology and innovation to optimize its operations and expand the results of its franchisee network. For 2025, the company plans an even bolder expansion, seeking to solidify strategic partnerships with major commercial players in Brazil and around the world.

About the sponsor:

 ABC da Construção is a leader in the finishing segment and one of the fastest-growing franchises in Brazil. With 67 years of experience, it has over 400 guide shops and makes over 50 monthly deliveries in over 1.100 Brazilian cities.

Since 2021, ABC da Construção has invested in sports sponsorships as a pillar of its expansion and market positioning strategy. The clubs sponsored by ABC da Construção are among the largest in Brazil and compete in major national and international tournaments, demonstrating the success of these partnerships. In addition to providing brand visibility, these partnerships contribute to strengthening sports in Brazil and promoting values ​​such as diversity and inclusion. The company's focus is on combining technology and proximity to its customers, creating a scalable and innovative business model.

After reaching the milestone of 400 guide shops last year, ABC da Construção plans to reach 500 by 2025. To achieve this, it is considering intensifying its activation initiatives with fans and customers across the country. Exclusive events, special promotions, and digital activations are part of the plan to further engage Flamengo fans and strengthen the brand's presence in various regions of Brazil. Thus, the partnership with Flamengo not only promotes the sport but also drives the growth of a company that has established itself as a leader in the construction market.