Shopee and Flamengo Launch Exclusive Jersey to Rubro-Negro Nation

Shopee and Clube de Regatas do Flamengo have unveiled their third collaborative exclusive jersey on Tuesday, November 3. Available exclusively on Shopee at R$89.90 with Pix coupon—the lowest price point in the partnership's history—the new shirt brings fresh design elements while maintaining accessibility for supporters seeking official club merchandise.

The collaboration marks the third edition between the two brands. The inaugural release, commemorating Flamengo's 130th anniversary, became the best-selling Rubro-Negro item on Shopee in its launch year. The April 2026 edition, celebrating the club's historic fourth Copa Libertadores title—a first for any Brazilian side—achieved the same milestone.

"Football is woven into Brazilian culture, and Flamengo connects with millions of supporters worldwide," said Felipe Piringer, Shopee's marketing director. "Through this partnership, we translate that identity into exclusive products at accessible prices, giving fans more ways to express their passion for the club. This initiative reinforces our commitment to bringing e-commerce closer to the sporting universe."

The new design incorporates distinctive elements honouring the Rubro-Negro heritage. The shirt features a black base with vertical tonal stripes, V-neck collar, and red-and-black cuffing that contrasts with the emblem on the chest. A standout detail is the club's nautical shield—featuring oars and anchor—referencing Flamengo's maritime origins, paired with the phrase "Tua Glória é Lutar" (Your Glory is to Fight) on the back, drawn from the "Hymno Rubro-Negro," the club's original anthem composed by Paulo Magalhães in 1919. Crafted in 100% polyester with high-quality sublimation for vibrant colours and durability, the Flamengo crest uses new TPU technology in embossed relief. The release underscores Shopee's diverse brand portfolio, now hosting over 1,800 Official Stores on the platform.

"The Rubro-Negro Nation spans the entire nation, and delivering official products to every supporter with quality and value is the club's commitment," said Ricardo Hinrichsen, Flamengo's CMO. "Shopee has proven an efficient path forward: the first two shirts were commercial successes, and this third edition arrives at our best-ever price point."

Details

Product: Flamengo & Shopee Exclusive Jersey

Launch Date: November 3, 2026

Price: R$89.90 with Pix coupon (Regular: R$149.90)

Purchase: Flamengo Official Store on Shopee