Flamengo announces Shopee as new sponsor for the 2025 season

Rio de Janeiro, January 16, 2025 – Clube de Regatas do Flamengo announces that Shopee, a marketplace connecting sellers and consumers, is its new sponsor for the 2025 season. The agreement includes the brand's inclusion on the sleeves of the men's and women's soccer teams' jerseys, as well as on the shorts of the men's basketball team. The new model will be unveiled on January 19, during the men's soccer team's preseason match in Orlando, USA.

With the partnership, Flamengo debuts its official store on Shopee, gaining access to a new audience present on the platform. In addition to the new jersey, fans will be able to find items such as adult and children's shirts, shorts, flip-flops, caps, and more. The team's new uniform will be sold exclusively for 10 days on the marketplace, at Adidas, and at licensed stores starting January 30th.

In addition to the products, several activations are planned throughout the year between the club and the platform, including exclusive discounts and coupons, social media content with players, and other initiatives. 

Shopee's goal is to expand its presence in the sports world by connecting with Brazilians' passion for soccer. Choosing Flamengo, the club with the largest fan base in the country, is part of its ongoing engagement with local culture, a constant focus of its initiatives. 

"We're proud to be part of Flamengo's journey, bringing us closer to the team with the biggest fan base in the country," says Rodrigo Farah, head of brand and live commerce at Shopee. "Flamengo embodies the energy, passion, and joy that we also cultivate at Shopee. We're a company created by Brazilians for Brazilians, and we strive to be present in national passions, like soccer," he explains. 

"We are very excited about this partnership between Flamengo and Shopee. More than just an agreement, this sponsorship brings us even closer to our fans, offering new experiences and opportunities. Shopee and Flamengo understand Brazilians' passion for football, and together we want to bring the energy of the Biggest Fanbase in the World," says Marcos Senna, Flamengo's Marketing Director.

About Shopee   

Shopee is a marketplace that connects sellers and consumers in an easy, safe, and fun shopping experience. Launched in 2015 in Singapore, Shopee began local operations in 2020. Currently, the company has a team of over 15 employees and three offices in São Paulo. The company has 12 distribution centers and more than 150 logistics hubs across the country to serve the sales of its more than 3 million Brazilian sellers, who currently account for 90% of the platform's transactions.   

Shopee is committed to helping local brands and entrepreneurs digitize and succeed in e-commerce, contributing to the country's economy. The platform is part of Sea Limited (NYSE: SE), a global consumer internet leader whose mission is to improve the lives of users and small businesses with technology through its three main businesses: Shopee, Garena, and SeaMoney.