Shopee and Flamengo launch second exclusive jersey after record sales on the platform

Shopee and Clube de Regatas do Flamengo announce another collaborative product, the new Flamengo & Shopee 2026 Jersey. Following the success of the 130th-anniversary commemorative line, which sold thousands of units and became the best-selling Flamengo item on Shopee, the brands are launching another jersey for fans on April 16th, exclusively available on the marketplace.

Following the trend of brand collaborations, the initiative connects the magnitude of the world's largest fan base to the reach and innovation of an e-commerce platform accessed monthly by more than a third of the Brazilian population, with the item available at the promotional launch price of R$ 99,89 with a coupon or R$ 92,40 for payments via Pix.

The new jersey's distinguishing feature is a high-quality licensed item at an affordable price for fans, aiming to offer products increasingly aligned with fan expectations. The design also draws inspiration from a historic milestone for the club: becoming the first Brazilian team to win four consecutive titles in the main South American tournament, in November 2025. This achievement is represented by the four stars on the back of the jersey, along with the years of the victories (1981, 2019, 2022, and 2025), adding symbolic value and reinforcing the collection's identity.

“The partnership between Shopee and Flamengo has been built consistently and already demonstrates, in practice, how e-commerce can bring fans closer to their clubs. The results observed in recent campaigns reinforce the potential of initiatives that combine convenience, access, and relevant experiences within the platform,” says Felipe Piringer, marketing director at Shopee.

The launch highlights the positive momentum of integrating into an ecosystem that values ​​national reach and a complete fan experience, from initial contact to purchase completion. This movement is also reflected in audience behavior: searches for the term "Flamengo" increased by 30% on the platform after the sponsorship began. 

Partnership History

The activation figures for 2025 also confirm this progress. In the 2.2 double-date campaign, with coupons printed on the players' shirts, more than 220 coupons were redeemed. In the promotion for 1 year of Shopee for free, sponsored by Flamengo and held in December, 42 coupons were redeemed, reinforcing the high level of fan engagement with digital initiatives.

Furthermore, the 2025 data shows the strength of Flamengo's national presence on the platform. Rio de Janeiro leads the ranking of states with the highest volume of sales and purchases of club merchandise, followed by Minas Gerais and São Paulo. Espírito Santo and Santa Catarina appear next, showing that the interest of Flamengo fans in team products is also present in different regions of the country.

“The numbers speak for themselves and show the potential of the partnership between Flamengo and Shopee. The launch of this exclusive jersey makes it clear where our focus lies: listening to and serving the Flamengo fan base spread throughout Brazil with the support of strategic partners,” highlights Marcos Senna, commercial director of Flamengo.

The partnership between Shopee and Flamengo symbolizes a scenario where technology, engagement, and the passion for football come together to drive more modern, accessible solutions that are connected to audience behavior.

Service 

ProductFlamengo & Shopee Jersey 2026

Release date : April 16

PriceR$ 99,89 (with Pix coupon: R$ 92,40)

Where to buy: https://bit.ly/SHOPEEAF

Shopee

Launched in Singapore in 2015, Shopee is a marketplace that connects sellers and consumers, with local operations in Brazil since 2020. Currently, the company has a team of over 25 employees in three offices in the city of São Paulo, 18 distribution centers, and more than 200 logistics hubs throughout the country to serve the sales of its more than 3 million registered Brazilian sellers, who are now responsible for more than 90% of the platform's transactions.

Shopee offers an easy, secure, and fun shopping experience to millions of people every day. Furthermore, the company is committed to contributing to the development of the digital economy by helping small and medium-sized entrepreneurs and large brands thrive in e-commerce.

Shopee is part of Sea Limited (NYSE: SE), a global technology company. Sea's mission is to improve the lives of consumers and small businesses with technology through its three core businesses: Shopee, Garena, and Monee.