Flamengo's fan club undergoes transformation and has new partners

Flamengo's new fan membership program, which will launch on the 10th, aims to transform a ticket sales platform into a comprehensive relationship program for Flamengo fans. The club has invested in strengthening its network of partners and services, aiming to gain a deeper understanding of its fans and offer new communication and service channels and tools.

This movement, the result of three months of work, includes the adoption of new technologies and the consolidation of agreements with strategic partners that are part of the program's ecosystem.

Meet Flamengo's partners:

• FENG: a technology company applied to business, leader in the segment of fan membership programs in Brazilian football, which carries out the strategic co-management of Flamengo's fan membership program.
• FutebolCard: A technology company specializing in ticket sales, the leader in Brazilian soccer. It recently launched a new ticketing platform for Flamengo matches, offering a more streamlined, secure, and easy-to-navigate experience for fans.
• Cogny: the only Salesforce partner in the world 100% dedicated to the Sports and Entertainment industry, connecting technology and strategy to maximize results.
• End to End: A sports marketing agency, a leader in the soccer segment in Brazil, focused on strategy, production, and content management for Nação's social media channels, bringing the program closer to fan club members in their daily lives.
• Bepass: a technology company specializing in facial recognition, offering innovative access control solutions for stadiums and events, providing greater security and speed for fan entry.
• Pagar.me: a company of the Stone.Co group, a reference in payment methods for physical and digital establishments.
• Alterego: a consultancy specializing in customer experience and service, with initiatives that result in better customer journeys, operational excellence, and customer retention and loyalty.

Investing in these strategic partnerships with leading companies in their segments is a fundamental part of Nação's relaunch. The goal is to foster a continuous evolution in the relationship with fan members and continually improve the experience of using the benefits and services offered by the program.