Flamengo fans choose "Urubu de Lima" as the Nation's Kit—and gain an extra surprise

The Nation has spoken. "Urubu de Lima", a design created by fan Marcelo Gluz from Rio de Janeiro, has won Flamengo's "Manto da Nação" (Nation's Kit) contest—an initiative that invited supporters worldwide to design a shirt made by the fans, for the fans. Following a campaign that drew over 8,000 submissions and surpassed 100,000 unique votes, the winning design is now being brought to life. And with a bonus: the Nation's Kit will be produced in two versions—the original colourway and in Flamengo's traditional red and black—honouring a direct request from the fanbase. Inspired by the geoglyphs of Peru's Nazca civilization, "Urubu de Lima" links Flamengo to the city that became forever etched in the club's history through Continental triumphs in 2019 and 2025. The design transforms the hawk—inseparable from the club's identity—into a visual reference to the monumental Nazca drawings, creating a shirt that celebrates Lima as the stage for two of Flamengo's greatest continental achievements. "After years working in design, creating a shirt for the Nation is undoubtedly one of the most meaningful moments of my career," Gluz reflects. "It's far more than developing a product or working with a brand. It's engaging with passion, with identity, with something that is part of millions of people's lives—including my own." The scale of participation has prompted Flamengo to seek Guinness World Records™️ recognition. The club is undergoing validation of the initiative as a world record for fan participation in the creation and selection of a sports shirt. Exclusive, limited edition. Sales now live. "Urubu de Lima" will be produced in limited quantities and available for purchase for just seven days or whilst stocks last. To mark the launch, Flamengo has arranged a special offer: buy two or more shirts and receive 20% off from the second unit onwards. The promotion runs until the final whistle of Flamengo's match against Mirassol at the Maracanã on Wednesday, 2 September. "The Nation's Kit represents something crucial to Flamengo: our supporters don't simply follow and back the club—they help build our history. Over 100,000 people participated in this choice, showing once again the strength and reach of the Nation," says Ricardo Hinrichsen, Flamengo CMO. Urubu de Lima arrives at the Maracanã The celebration will extend into the stadium. During the Mirassol clash, the Maracanã will feature special activations inspired by "Urubu de Lima", bringing to the ground the symbols, references, and visual elements that gave birth to the winning design. Final voting results 1st — Urubu de Lima, Marcelo Gluz — 16,437 votes 2nd — Noite Eterna de Lima, Alison Douglas — 14,574 votes 3rd — Pluma, Vitor Ferrara — 13,983 votes 4th — Urubu Rei, Bruno Gondim — 11,509 votes 5th — Traços de uma Nação, Stephany Dalzisa — 10,554 votes 6th — É Urubu, Antonio Rodrigues — 9,412 votes 7th — Prestígio Urbano, Adam Costa — 7,376 votes 8th — Manto Real, Marcos Junior — 6,924 votes 9th — Respeita o Rei, Daniel Barbosa — 6,140 votes 10th — Uma Força da Natureza, Luiz Gomes — 4,294 votes